So my book releases in 20 days. You mean I gotta start talking it up? To strangers?
I don’t really see why I feel so reluctant to start posting excerpts and chatting on loops. I’ve been involved in marketing for almost 20 years. I can sell other people’s stuff, why not my own? I’ve spoken to a convention room full of Fortune 500 CEOs. Why can’t I jump into a loop and say, Hi! Here’s my excerpt?
Well, I think it’s the venom readers and authors loops spew over “drive-by” promo. You can’t just go into a relevant loop, for instance, “The Loop for Erotic Historical Romance Featuring Hot Heroes,” and post your excerpt about your new erotic historical romance featuring a hot hero. The “regulars” go nuts. Who are you? they say. We don’t know you! How dare you do a drive-by promo if we don’t know you!
Well, do we really need to spend three hours a day promoting our book to the forty-seven online friends we already know? Isn’t the point to get the book in front of new people? STRANGERS?
Does McDonald’s air fifteen commercials asking about our kids, telling us about their husband who won’t put the seat down, and try to be friends with us before they send out that all-important sixteenth commercial… the one with the burgers they want us to buy?
Book promo is advertising. It’s the online equivalent of the book rack in Wal-Mart. We have to put our cover blurbs into the hands of people who are out looking to buy books.
I say be bold. Do a drive-by. Find appropriate loops and send out excerpts on their promo day. Maybe there are lurkers on those lists (like me!) who read promos if the book sounds interesting, even if we don’t know who you are. We might not even care who you are. We might just be looking for something good to read this weekend.After all, when we browse the book racks in the store, do we only look for books by people we know? Hell no.
Find the readers who like your kind of book. You don’t have to be their friend, you just have to give them a cover blurb that sonds good and an excerpt that wow’s them. Some people on the loop won’ t like it. So what? If they aren’t looking for new authors and new excerpts to read, that means they’re not there to buy books in the first place.
Online promo is great. Online friends are great, too. I met my husband on an online writer’s workshop, so I’ll be the first to tell you those friendships can be real and lasting. But when I met him, I wasn’t trying to sell him my book. In the words of Offspring, you gotta keep ’em sepa-rated.
And here’s another problem with all this online communication… we spout off our opinions and there will always be people who think we’re an ass. Does that really help us sell books? Do we really want to know if our favorite author is funny or sweet or a complete social moron when we’re lost in a great story?
All my friends are already gonna buy my book. Of course, being a complete social moron, that amounts to about six people, if you count the ones who are related to me. But aside from them, I plan on getting my book in the hands of as many strangers as I can in the next… gulp… 20 days.
This entry was posted on May 15, 2009 by Fiona Vance. It was filed under Uncategorized and was tagged with author promotion, authors loops, book marketing, book promotion, erotic romance, marketing, readers loops, reading, romance, romance authors, romance writers, writing.